We all know the saying, “Employees are a company’s greatest asset.” In the post-Covid era we live in today, this saying is even more relevant. Over the past two years, there has been a massive shift in the culture of the labor market which has given a great deal of power to candidates and employees instead of with the employer.
The expectations for an ideal workplace are set higher than ever and that is weighing heavily on employers. But companies who recognize this shift in the job market and understand what is expected of them as employers will be better equipped to attract and retain top talent.
So, what is the solution to addressing these changes head on? The short answer – employee engagement.
Employee engagement is the nature of a relationship between an organization and its employees. It is the foundation of a healthy workplace culture and the most relevant factor in keeping employees satisfied today. As a Gen-Z employee benefits consultant, I have a unique understanding from both employer and employee perspectives. Here are some of the most talked about topics when it comes to using employee engagement to attract and retain top talent:
- Work-Life Balance
Employees have shifted their mindset. They want to work to live versus living to work. It is a priority to have a comfortable work-life balance with adequate PTO and flexible holidays. Having the ability to put work aside and focus on life, family, and friends largely lessens the chances of burn out and employees are starting to expect this flexibility.
- Job Guidance
Employees want to know what is expected of them in their role. Whether this means a job-specific handbook listing responsibilities or a designated mentor who will show new employees the ropes, guidance without micromanagement is critical. If employers want more focused behavior and better performance, setting expectations is essential.
- Open Communication
Listen generously and speak straight. These are two of the fundamentals that define our culture here at Univest. They stress the importance of communication. Employees want to feel heard and believe that their opinions matter and are valued. Employers need to allow for open lines of communication for employees to voice their opinion. Consider holding consistent team meetings, company-wide town halls or administering anonymous surveys. Communication is key.
The desire to have our hard work recognized is a part of human nature. People simply want to feel valued. When hard work is purposefully acknowledged and rewarded, employees are more likely to be satisfied with their jobs and advocate for their employer. Supporting your employees and colleagues builds confidence that will encourage them to perform to the best of their ability. And remember that recognition isn’t always connected to monetary rewards. Recognition could be a private email or conversation, a fun event or public shoutout. Get creative with acknowledging employees!
- Growth Opportunities
The growth and development of employees is essential to employee engagement. It is our natural instinct as humans to want to learn new skills and be challenged to perform better. Providing opportunities that allow employees to grow professionally and personally will limit the potential of complacency and disengagement within the organization.
- Company Culture
Everyone wants to be a part of something bigger than themselves. A strong, well-rounded company culture is an absolute necessity in employee satisfaction as it boosts overall morale and fosters a healthy, inviting work environment. Positive company culture allows for increased productivity as satisfied employees are more likely to work hard for a company that they believe in.
In the evolving job market, it is vital for employers to understand the wants and needs of employees in order to maintain a competitive edge. Employees stay when they feel valued, empowered, heard, challenged, and included. Keeping employees satisfied through employee engagement is key to overall company success – after all, they are a company’s greatest asset.
Does your business need guidance on an employee engagement strategy? The team of experienced employee benefits consultants at Univest Insurance can identify which strategies are best for your company and create a roadmap to help you implement them successfully. To have a conversation to help you determine the best approach, please contact us at 610.966.1315 or firstname.lastname@example.org.
Insurance products offered through Univest Insurance, LLC. are obligations of the issuing insurance companies, not obligations or deposits of or guaranteed by any bank and are not insured by the FDIC or any other agency of the United States.