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Two Ways to Build Your Business and a Solid Reputation

The reputation of today’s banker has taken a hit as a result of the financial crisis in 2008 that led to hundreds of millions in fines paid by the large money center banks. A recent Gallop poll revealed that Americans’ trust in banks has fallen to an all-time low of 18%. This challenge facing our industry has forced us to focus on regaining the public’s respect. As we have worked to preserve our strong reputation, we have found two great ways to earn trust and new customers: customer engagement and community involvement. These two best practices can be put…

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