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Five Tips to Master the Cold Call

First impressions are “make or break” in the business world. Even with the advent of selling through social media, cold calling is an essential part of any business development plan. Cold calling new prospects sets the tone and foundation for developing long-lasting, rewarding business relationships. Done correctly, cold calling can be empowering and effective. The following are key cold calling tips to build a rapport and establish equity with potential customers:

  • A Positive Outlook – The majority of sales professionals view cold calling as boring, monotonous and unpleasant. No one is going to waste valuable time during his or…
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